Custom Barbie™ Creations and Accessories - Detail
The "Souper Dress"

In the late 1960’s, paper dresses were all the rage! Campbell’s soup sold a screenprinted paper pop art dress inspired by Andy Warhol’s 1962 artwork titled Campbell’s Soup Cans. The ad stated, “Now’s your chance to get the one, the only Souper Dress…a smashing paper put-on that could only come from Campbell. It’s got eye-poppin’ Campbell’s cans coming and going! And it’s all yours for eating your vegetables…your Campbell’s Vegetable Soups, that is.” You could purchase this dress for $1.00 along with sending in two soup can labels! Art historian Marco Livingstone has pointed out that, “Pop Art was never a circumscribed movement with membership and manifestos. Rather, it was a sensibility emergent in the 1950s and rampant in the 1960s. Andy Warhol (who began his career as a fashion illustrator) had been painting Campbell's soup cans since 1962. Such advertising icons, along with cartoons and billboards, yielded a synthesis of word and image, of art and the everyday. Fashion quickly embraced the spirit of Pop, playing an important role in its dissemination. The paper dresses of 1966 - 67 were throwaways, open to advertising and the commercial.” Sylvia has created her own screenprinted Campbell’s soup fabric that matches exactly the look and scale of the original. It’s one of her best…It’s M’m! M’m! Good! Sylvia is including black reproduction slingbacks, not the spikes pictured, from Dressmaker Details and short white gloves made of vintage tricot. The last picture is a copy of the original Campbell's Soup ad and is on this site for your reference only. These will sell quickly, so get yours before they sell out!
Status The "Souper Dress" $85.00

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The "Souper Dress"
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The "Souper Dress"
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The "Souper Dress"
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The "Souper Dress"
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The "Souper Dress"
Holding the mouse pointer over the image area will pause the slide show.
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